Clients
IED Firenze
IED (European Institute of Design) is one of the leading higher education networks in the creative field. I work closely with the IED Firenze communication team to develop a successful social media and video content strategy.
Over the course of a two-year ongoing collaboration with IED Firenze, I have produced over 30 videos documenting special events, guest speeches, courses, and school activities. By focusing on the genuine interactions and emotions of the students and professionals involved, these videos highlight the power of authentic storytelling.
The key feature of my videos for IED is that they serve as both presentation and promotional content, flexible enough to be used across various online platforms (website, social media, YouTube, and broadcast TV).
To achieve this, an all-in-one package—covering production, post-production, and original soundtracks—is essential to tailor each video to the diverse range of activities at a dynamic and creative institution like IED.
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Istituto Marangoni Miami
Photo credit: Andy Abeyta/The Desert Sun
Istituto Marangoni Miami is one of the city's most vibrant and innovative institutions for fashion and design, renowned for its focus on creativity and cutting-edge ideas. For Palm Springs Fashion Week 2024, I was tasked with creating video content that would accompany the catwalk show, enhancing the atmosphere and visual experience.
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It’s always exciting to see how audiovisual content can come to life in a live event setting. For this project, I compiled, edited, and produced a 40-minute video and still image content that was showcased on two large LED screens during the fashion show. The content complemented the 40 looks—grouped into four distinct themes—designed by the students. By combining a variety of video techniques, I was able to merge visuals and music in a way that harmonized with the collection’s cohesive color palette, enhancing the overall atmosphere and creating a cohesive, immersive experience for the audience.
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Zetafonts
Zetafonts is an Award-winning Type Foundry established in 2001 in the heart of Florence. This collaboration originated from the client's desire to create content that would effectively tell activities of the studio, especially the promotion of typographic culture, through the organization of academic initiatives (TypeCampus).
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The studio’s location, in the historic center of Florence, ties in with a "field study" of historical typographic testimonies. In the narrative, I aimed to represent through images this blend of the modern and the ancient, while delving into the emotions experienced by the course participants.
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Documenting a one-day event through beautiful and captivating images is a solution that many brands are using to get noticed and stand out from the competition, as it means creating content that can be used for multiple advertising purposes.